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email

How to improve email marketing effectiveness in 3 simple tips

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When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata....
email marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

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Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded...
search campaigns

Inspecting Your Paid Search Campaigns

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric...

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According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting...
email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

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Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus....
phone etiquette

Phone Etiquette and Email Marketing

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On this week's edition of Progressive Retail, Cory Mosley talks about how to increase your email marketing and phone etiquette skills and how to develop...
emails

Should Customer Email’s Be More Than A Service Reminders?

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Many businesses continue to shy away from email marketing because they believe that it’s an outdated approach. But, in actuality, 59% of B2B marketers...
email marketing

Five Ways Your Dealership Can Use Email Marketing To Increase Sales

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When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be...
email marketing

8 Tips to Drive a Successful Email Marketing Campaign

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As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that...
subject lines

Subject Lines that Sell Cars

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Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should...