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Subaru of New England Northwood university

Subaru of New England donates $500,000 to Northwood University

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Subaru of New England has gifted $500,000 to Northwood University to hire an all new Professor of Automotive Strategy. In a release, university officials said...
Sean Gardner

Why sales skills are more important than technology and automation —...

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Dealers are starting to understand that a market recovery does not guarantee business will return to normal, especially when their teams have grown accustomed...
auto workers

DOL and Mercedes-Benz team up to train the next generation of...

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This Wednesday, the U.S. Department of Labor revealed a collaboration with Mercedes-Benz USA to train and equip future auto workers for their careers in...
F&I

Show & sell: How to lean into online F&I education

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Two of the larger generations of car buyers are practically living online. Millennials and Gen Z research everything to not only find the best...
education

The True Cost of Education For Your Team

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In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
education

The Benefits of Having a Customer Education Campaign at Your Dealership

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Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
education

Making an Investment in Education

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On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.
young people

Gen Z Less Eager to Start Driving

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Most adults remember the time when getting a driver’s license meant freedom. Many can recall whining at their parents to take them driving so...
service technicians

Four Ways Dealers Can Prepare Their Service Technicians for Advanced Technologies...

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Service technicians have never had an easy job. Depending on the car, the service needs, and potential accident damage, technicians have their work cut...
dealerships

Filling The Gap – How Automobile Dealerships Are Involved In Educating...

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The Future Employment Landscape The automobile industry is as strong as the human capital within it. For dealerships to be successful there has to be...