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dealership

Finding your D.R.I.V.E. to succeed

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Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...
fixed ops marketing

Why new vehicle inventory shortages donā€™t have to prevent you from...

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Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...
drivers

Fostering community engagement with initiatives in safe driving basics

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Although weather tends to be much less of a factor, summer driving often finds an increase in tragic results on the roads, particularly with...
travel

Americans are optimistic about travel plans as traffic volumes return to...

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In most jurisdictions, the number of cars on the road today looks very close to how it appeared prior to March 2020. According to...
distracted

Distracted driving remains an entrenched bad habit

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We are all told not to text and drive, and we should definitely wait to pick up whatever we dropped on the floors of...
AI

AI in the automotive industry: Handle with care

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The auto industry is quite familiar with AI as it relates to automobile safety. Driver assistance technology AI will work at protecting consumers from...
driving

As traffic fatalities increase in US, can dealers influence safe driving?

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New data from the National Highway Traffic Safety Administration identifies that traffic accidents in the US have claimed more lives in 2020 than in...
fraud

What is your top fraud concern in a COVID environment?

Masks are on at dealerships nationwide, and not just in terms of PPE. For automotive dealers working hard to restart and gain momentum during...
community

Dealerships continue doing good deeds in their communities

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Community involvement and supporting great causes has been a staple for dealerships nationwide long before any talk of a global pandemic. Whether by participating...
marketing

Moving marketing to an increasingly online environment

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Appleā€™s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September...