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advertising

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising...

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 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
marketing

The Digital Marketing Tool That Should Be at The Top of...

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Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown...
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

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With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...
digital

Are You Ready to Go All Digital?

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On this week's episode of Progressive Retail, Cory Mosley invites Ryan Norris, Dealer Principal at Toyota of Easley in Easley, SC, to discuss how...
digital

The Digital Road to the Sale

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On today's episode of F&I Today, Becky Chernek invites Natalia Giner, COO at A2Z Sync in Denver, CO, to talk about Schomp's recently launched...
auto retailing

Adapt or Die: Auto Retailing Continues to Evolve in the Digital...

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In the movie “Moneyball.” Brad Pitt’s character, Billy Beane, looks at a longtime Major League Baseball scout and says, “Adapt or die.” The scout is...
Online Retailing

How Online Car Retailers are Changing the Sales Process

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They understand their customer, and it’s resonating. Some dealerships have acknowledged that growth comes through evolution, and embrace what the industry’s statistics are saying....
vendor

How to find the right vendor

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When it comes to your inventory, we know not every dealership has a Director of Digital Marketing or a Data Specialist that spends time...
digital spend

Making the Most of Your Digital Spend – Interview with David...

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CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital...
newscast

How GIADA supports its members | 10 Ways To Inspire Your...

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On today's CBT Newscast for Thursday, June 15th, 2017: Why auto events make sense for industry professionals Whether you have worked in auto retail a short...