Tag: digital
End-to-end digital retailing challenges solved by Asbury Automotive Group
On Wednesday, Asbury Automotive Group announced the launch of their new end-to-end digital retailing solution, Clicklane. The news release calls Clicklane the evolution of...
Non-dealer digital loan origination options attracting more shoppers
An increasing number of car shoppers are securing financing options through digital loan originations outside of the dealer’s purview, according to new J.D. Power...
Roadster CMO weighs in on COVID-19 recovery with dealer survey results
Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform...
How to Maintain Brand Consistency with Digital Retailing
Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time...
Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction
In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that...
How Digital Car Sales May Drive the Industry in Second Half...
Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the...
Your Top Digital Strategy for 2020 is in the Dealership
Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new...
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
How the Growth of Digital Dealerships is Pushing Traditional Auto Dealers...
Digital dealership models have been “Vrooming” ahead and 2020 is poised for an even sharper acceleration into the digital space. Given the current landscape,...
Effectively Using Digital Retailing Tools
On today's Tip of the Day, PCG Digital CEO Glenn Pasch explains how to effectively utilize your digital retailing tools by educating both customers...
