Tag: digital retailing
5 tips to outperform your competitors in the online marketplace
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly...
S&P Global Mobility acquires Market Scan to boost digital retailing portfolio
Automotive analytics firm S&P Global Mobility recently announced the acquisition of digital retailing platform Market Scan. On this episode of Inside Automotive the Managing...
Why Jim Ziegler is urging dealers to re-enter the used car...
When we last met with Jim Ziegler, the 'Alpha Dawg,' a veteran of the automotive retail industry and president of Ziegler SuperSystems, he shared...
How Cox Automotive is helping dealers address key retailing issues in...
After peaking in 2020 in part because of digital retailing, customer satisfaction declined for the second year in a row, according to recent Cox Automotive research....
Cox Automotive continues to push the boundaries of new technology —...
Cox Automotive is committed to enhancing its products to facilitate faster vehicle transactions and provide consumers with a seamless online-to-offline experience. At this year's...
Marketing tips for electric cars and alternative-fuel auto advertisers
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many...
Understanding automotive connected consumers | Amazon Ads
As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future...
6 things your desking manager should do today
In today’s retail environment where demand far outstrips supply, desking managers haven’t had to put together too many complex deals. After all, customers don’t...
How often should you mystery shop your car dealership?
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short....
New Facebook Marketplace rule restricts business pages from listing cars
Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support...