Tag: digital retailing
Non-traditional Advertising: Thinking outside the box for dealership success
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...
How to secure lender-qualified payments upfront with digital retailing — Pete...
Today's economic headwinds have forced dealerships nationwide to alter how they achieve customer satisfaction. On today’s Inside Automotive, we’re joined in studio by Pete...
First impressions matter: What message does your dealership’s website send?
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto...
Why marketing automation and a customer data platform (CDP) are the...
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...
Choosing between a CDP, marketing automation platform, or hybrid system
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...
How technology is changing auto dealership recruiting and retailing strategies
Technology and the global pandemic have accelerated much of today’s customer and employee expectations. Today on Inside Automotive, we’re pleased to welcome back Adam...
Battling fragmentation and unifying data with a CDP — Brian Pasch...
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...
5 tips to outperform your competitors in the online marketplace
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly...
S&P Global Mobility acquires Market Scan to boost digital retailing portfolio
Automotive analytics firm S&P Global Mobility recently announced the acquisition of digital retailing platform Market Scan. On this episode of Inside Automotive the Managing...
Why Jim Ziegler is urging dealers to re-enter the used car...
When we last met with Jim Ziegler, the 'Alpha Dawg,' a veteran of the automotive retail industry and president of Ziegler SuperSystems, he shared...
