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Automotive retailing redefined by Amazon and Tesla: insights and strategies for dealerships to navigate the modern landscape.

Navigating the changing tides of automotive retailing: Adapting to the Amazon...

In an ever-evolving landscape where convenience and innovation rule the road, automotive retailing is at a crossroads. Rapid technological advancements and shifting automotive consumer...
As many buyers begin their vehicle search online, a dealer’s website is the prime place to begin building a seamless customer experience.

From online to in-store: creating a seamless dealership customer experience

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Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer...
Explore the evolving car buying process: blending digital strategies with tradition, emphasizing customer experience and human touch.

Modernizing the car buying process in a tech-driven world

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As technology continues to push boundaries and redefine norms, it's essential to understand where the industry stands and where it's headed. According to a...
For dealers, the online car buying process is a fast-moving game. Trends and customer preferences are constantly changing.

It’s time to mystery shop your dealership’s online car buying process

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While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to...
Explore the significance of price ratings, understand their impact on dealerships, and discover how customers use them for buying decisions.

Do car buyers take online price ratings seriously?

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Whether used car managers like it or not, the car price rating systems on websites like CarGurus and Cars.com are meant to be a...
Now’s the time for dealerships to adapt to market disruptions, while also finding success in the face of economic uncertainty.

Selling cars despite the current economic uncertainty

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Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general...
online In this article, we’ll explain why photos are one of the most crucial elements of new and used automotive marketing.

Tips and tricks for creating topnotch merchandising photos

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I don’t feel like I am overstating anything when I say that photos are extremely important when trying to showcase a vehicle for sale...
Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

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The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
Digital retailing is about efficiency, which incorporates both speed and quality to enhance the overall car buying experience.

Does speed hurt quality? Taking a closer look at digital retailing

Somewhere between the so-called “normal,” “COVID normal,” and “new normal,” we got it into our heads that it’s okay to be an order taker....
Customers are ready for digital retailing experiences, partly due to the disruption by COVID-19 and technological advancements.

Virtual tours and contactless delivery: how to embrace digital retailing

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COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for...