Tag: digital retailing
Navigating the changing tides of automotive retailing: Adapting to the Amazon...
In an ever-evolving landscape where convenience and innovation rule the road, automotive retailing is at a crossroads. Rapid technological advancements and shifting automotive consumer...
From online to in-store: creating a seamless dealership customer experience
Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles.
According to S&P Global Mobility's latest Vehicle Buyer...
Modernizing the car buying process in a tech-driven world
As technology continues to push boundaries and redefine norms, it's essential to understand where the industry stands and where it's headed. According to a...
It’s time to mystery shop your dealership’s online car buying process
While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to...
Do car buyers take online price ratings seriously?
Whether used car managers like it or not, the car price rating systems on websites like CarGurus and Cars.com are meant to be a...
Selling cars despite the current economic uncertainty
Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general...
Tips and tricks for creating topnotch merchandising photos
I don’t feel like I am overstating anything when I say that photos are extremely important when trying to showcase a vehicle for sale...
Website personalization is the key to attracting the modern car buyer
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
Does speed hurt quality? Taking a closer look at digital retailing
Somewhere between the so-called “normal,” “COVID normal,” and “new normal,” we got it into our heads that it’s okay to be an order taker....
Virtual tours and contactless delivery: how to embrace digital retailing
COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for...