Tag: digital retailing

Welcome back to the latest episode of The Future of Automotive, with Steve Greenfield, Founder and CEO of Automotive Ventures, where we put recent...

In today's fast-paced digital age­, having a robust strategy for showcasing your dealership’s vehicles online­ is not just a passing trend – it's absolutely...

Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done...

It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers...

Most dealers are growing to be apprehensive due to discussions surrounding the UAW union strikes against the Big Three, interest rates, inflation, and a...

One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...

Brian Pasch is the CEO and founder of PCG Companies, as well as a keynote speaker, automotive marketing trainer, and author of nine automotive...

Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying...

Jay Ku is relatively new to the automotive industry. Roughly nine months ago, he joined TrueCar, one of the industry's leading online marketplaces for...

Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used...