Tag: digital retailing
Facebook & PureCars joint-study reveals key social marketing findings for car...
Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused...
The role technological innovation will continue to play in 2021 for...
Today on CBT News, we're pleased to welcome the new Chief Revenue Officer of LotLinx, Bill Reidy, to the show. In this segment, Reidy...
7 industry developments that car dealers can expect in 2021 –...
COVID-19's appearance near the start of 2020 had a significant impact on the entire globe. It forced many markets to adapt and overcome staggering...
How to effectively match your dealership’s inventory to the next prospective...
With 2020 now in our rearview mirror, auto dealers are reflecting on the challenges caused by the Coronavirus pandemic, as well as the changes...
Auto marketing expert Brian Pasch on integrating your digital retailing plan...
Today on CBT News, Jim Fitzpatrick is joined by Brian Pasch, Founder and CEO of PCG Companies and host of Auto Marketing Now on...
How Gubagoo’s partnership with Asbury aims to bridge the divide between...
Recently Asbury Automotive Group made headlines as they unveiled their new online retail tool, Clicklane, powered by Gubagoo. On today’s show, we’re pleased to...
Aaron Bickart OfferLogix EVP/GM on the importance of integrating accurate finance...
Today on CBT News, Aaron Bickart, EVP and general manager of OfferLogix, joins the show again to discuss how API and fintech can address...
Jennifer Suzuki on the value of adapting to a digital sales...
Since the onset of the COVID-19 pandemic, sales teams have had to reshape their existing strategies to keep up in the digital landscape. Online...
Car sales strategies then and now: How to modernize your techniques...
Today on CBT News, David Lewis is back on the show discussing a number of different topics across the automotive industry. Lewis is the...
Are customers shifting entirely to online car buying? TX dealer Ben...
It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto...
