Tag: digital retailing
What are dealers’ true opinions about digital retailing? – Pete MacInnis,...
Today on CBT News, host Jim Fitzpatrick is joined by Pete MacInnis, Founder and CEO of eLend Solutions. The pandemic has brought forth many...
How can automobile dealers utilize digital platforms in 2021? – Mike...
Today on CBT News, host Jim Fitzpatrick is joined by Mike Darrow, President and CEO of TrueCar. Darrow has extensive industry knowledge after spending...
How to optimize your marketing processes for a digital retailing platform
On this episode of Auto Marketing Now, auto marketing expert Brian Pasch discusses the growth of digital retailing and its impact on marketing optimization....
How to bridge the gap between your digital retailing platform and...
Digital retailing is no longer an added incentive for dealers. It has become the expectation of automotive consumers. Today on CBT News, Aaron Bickart...
Dealer Forward: Personalizing Engagement – Everywhere
Welcome to the special marketing edition of Dealer Forward: Reimagining Retail for the Automotive Industry Segment - Powering personalized experiences. In today’s episode, Katie...
5-step guide to modernizing the buyer’s journey
Projections for U.S. light-vehicle sales in the next five years are optimistic, according to research shop Benchmark Co. By 2025, there will be a...
How Market Scan is eliminating the disconnect between auto retail professionals...
Automotive retail professionals are gearing up for the start of the 2021 NADA virtual show, including Rusty West, Co-Founder and President of Market Scan,...
How all components are in place for automotive digital retailing in...
It is certainly an understatement to say the world has been turned on to online shopping and digital retailing. According to Adobe Analytics, during...
How dealerships and OEMs reimagine the sales process with digital retailing
The traditional dealership sales model has endured for decades, but the past year has forced the auto retail industry to adapt. While digital retailing...
Marketing to women in the post-COVID world
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no...
