Tag: digital retailing tools
Digital retailing is STILL not plug-and-play
The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model,...
The unique challenges dealer groups are facing when comparing marketing reports
On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing...
How reducing friction in the customer experience benefits car dealers
Earlier this year, the eleventh Cox Automotive Car Buyer Journey Study was released in the midst of the pandemic. It doesn’t come as a shock...
