Tag: digital media
Customer Experience Must-Haves in the Car Buying Process
Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do...
Video Email Boosts Engagement and Personalizes Transactions
Technology is coming up with new ways to interact every day. One feature that could be considered a communication dinosaur these days are emails....
Dealers & Co-Op: Usage, Attitudes, Obstacles
There’s a Place for Digital Marketing in Co-op Advertising
By Gary Galloway
In last month’s article, I discussed the dealership surveys, interviews with brand managers and...