Tag: digital marketing
How to Create the Best Car Buying Experience for Your Customer...
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at...
Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) –...
On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to...
Last Click Attribution

On today's Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.
NADA 2019: Brian Pasch and Expert Panel Discuss Automotive Digital Retailing...
While at the NADA 2019 show Brian Pasch, Host of Auto Marketing Now on CBTNews.com sat down with a panel of industry leaders to...
Five Digital Marketing Stats Dealers Should Focus On
As a dealership owner or marketer, you should always ask yourself if a tactic or strategy is worth your time. Even if it seems...
Digital Deals: Coming to a Dealership Near You
Most dealerships use scanning solutions to create digital documents, but there are several reasons why scanning is not the ideal solution for digitizing documents....
NADA 2019: Force Marketing, Eric Mercado
Automotive marketing is constantly evolving and changing. While CBT News was at the 2019 NADA Show we took a few minutes to speak with...
The Digital Marketing Bullseye
On this week's episode of Kain & Company, David Kain discusses the "Digital Marketing Bullseye," outlining the must-do's, should-do's, and could-do's of digital marketing.
5 Observations from Measuring Consumer Engagement on Dealer’s Websites
On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG...
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...
