Tag: digital marketing
The Importance of Monitoring the Quality of Your Dealership’s Leads –...
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader.
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CBT Automotive Newscast for November 19th, 2019
Today on CBTNews.com - Tuesday, November 19th, 2019:
The Benefits of Digital Marketing for Your Fixed-Ops Department - Andy MacLeay, Dealer.com
On today’s show, we’re pleased...
Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...
How to Implement and Manage a Strong SEO Strategy for Your...
It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers...
Just Starting Out: Five Helpful Resources For Emerging Dealers
As of 2017, there were over 18,000 light-vehicle automobile dealerships in the United States. That statistic shows that the landscape for automobile dealers is...
How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops...
To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to...
How to Out-Perform the Competition in Digital Retailing – Tim Cox,...
Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how...
How To Measure the Return On Investment For Automotive Events
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for...
How to Reduce Your Dealership’s Paid Search Advertising Waste – James...
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
Get More Quality Digital Marketing Leads with These Strategies – Jonathan...
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate...
