Tag: digital marketing
Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen –...
In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin...
Dealer Forward: Reimagining Automotive Retail Episode 2
Welcome to the second episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto...
Digital Marketing Through Video: How to Do It Well
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that...
4 Steps to Transform Your Marketing Strategies
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be...
Four Free Digital Marketing Training Resources for You and Your Staff
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
How to Keep Your Digital Vendors in Check
Every 30 days in the automotive industry, dealerships from coast to coast create their monthly financial statements they rely on to measure their operational...
How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy
Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted...
Digital Marketing 101: Do You Have a Handle on the Basics?
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it...
How to Give Your Dealership an End of the Year Marketing...
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta,...
Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch,...
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team...
