Tag: digital marketing

This July the Digital Marketing Strategies Conference will be held in Napa, California or you can choose to attend virtually. The choice is yours....

Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its...

Optimism is rising in retail automotive. Today on CBT News, Kevin LeSage dives into a discussion with host Jim Fitzpatrick on how car dealerships...

The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital...

Welcome to another episode of Founder Focus with Steve Greenfield, a CBT series that focuses on the journeys of some amazing founders. In this segment,...

A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was...

Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the...

Welcome to the special marketing edition of Dealer Forward: Reimagining Retail for the Automotive Industry Segment - Powering personalized experiences. In today’s episode, Katie...

Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused...

Today on CBT News, we're pleased to welcome the new Chief Revenue Officer of LotLinx, Bill Reidy, to the show. In this segment, Reidy...