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Industry News

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FCA Lights the Way FCA US dealerships are brightening the night for their customers who shop for new cars and trucks after sundown. FCA US has...
Steve White

David Kain: How third-party car sites fit into the online advertising...

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David interviews Steve White, CEO of Clarivoy, to discuss digital marketing, attribution and how third-party car sites fit into the online advertising universe.
Brian Pasch

Brian Pasch: How to inspect and improve your internet sales process...

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 Brian Pasch explores how to inspect and improve your internet sales process using the 4x60 rule.
Hiley Automotive

Scott Turner: Director of E-Commerce for Hiley Automotive Group talks about...

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  The Hiley Automotive Group has three dealerships in the northern Alabama town of Huntsville, including Hiley Mazda Huntsville, Hiley VW Huntsville and Audi Huntsville....
Sales Strategy

How to make smart marketing investment decisions

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 Brian Pasch hosts Steve White, CEO of Clarivoy, to examine how they're helping dealers create greater transparency in their marketing investments to make smarter...

Gary Vaynerchuk on the right way to use social media for...

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How would Gary Vaynerchuk leverage social media if he were a car dealer?

Is TV advertising still effective?

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If you've got any doubts that television advertising retains a crucial role in feeding the automotive marketing funnel, just turn on the TV for...

How to drive more traffic to your website

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ESPN's Eric Johnson shares how to be on top of your dealership's game when it comes to digital marketing

Interview with Conference Speaker & Marketing Expert Scott Stratten

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CBT CEO Jim Fitzpatrick recently sat down with 2017 CBT Conference Keynote Speaker Scott Stratten to discuss his presentation at the 2017 CBT Conference + Expo. Scott’s...