Tag: digital marketing

One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and,...

Don’t get stuck with last year’s inventory after the first of the New Year. In this interview, Joe Gumm of CBT News speaks with Jason...

We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit...

There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch...

I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they...

Last week, PureCars acquired Showroom Logic. In a move that benefits both, the two digital advertising technology companies will now serve the automotive community...

On today's CBT Newscast for Friday, October 13th, 2017 Jeremy Anspach: What the future of digital marketing looks like Last week, PureCars acquired Showroom Logic. In...

As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that...

Your dealership spends a fortune every month on digital marketing and then hopes and prays it works. Jason Knight, COO and Co-Founder of LotLinx,...

In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...