Tag: digital marketing
Capital One’s Muse card revolutionizes dealership sales with tap-to-scan digital marketing
Capital One is offering car dealerships a game-changing tool with its new Muse tap-to-scan card, designed to enhance the connection between salespeople and potential...
What car dealers should look for in digital advertising partners
Despite economic headwinds that will challenge dealers in 2023, PureCars, an automotive digital advertising and merchandising solutions firm, is a valuable tool for dealers...
Colin Carrasquillo: The significance of first party data for marketing teams
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital...
5 CRM missed opportunities dealers can fix today
Customer-relationship management software helps you do all sorts of things, such as targeted marketing, lead nurturing, tracking employee performance and maintaining customer relationships after...
How to adjust your digital marketing strategies when inventory is limited
As digital marketing tools and trends evolve, car dealers must either adapt to the market or get left behind. Today on Inside Automotive, we’re...
Brian Pasch shares valuable takeaways from the annual DMSC
Each year dealers across the country flock to Napa Valley, California, for The Digital Marketing Strategies Conference or DMSC, and this year was no different. Today...
David Kain’s annual Client and Friends workshop sheds light on emerging...
As many of you know, in-person automotive events are back and seemingly here to stay. On this edition of Inside Automotive, we’re pleased to...
How dealers can drive more customers to their inventory with Google...
Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group...
The most important thing car dealers should do in today’s marketplace...
What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
Remarketing and retargeting your online parts customers
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...
