digital advertising

Auto buyers live on video screens – Why do dealers still overspend on search?

Not all OTT is created equal: The 5 red flags dealers should avoid – Ric Boccio | New Road Advertising

4 post-COVID consumer shifts in the retail auto market 

What Lexus and Marvel can teach us about dealership advertising

Key takeaways from the PureCars 2022 Digital Advertising Survey

2 emerging buyer personas that auto marketers should keep an eye on

The real cost (and value) of social media advertising options

The entrepreneurs behind Dealer.com discuss their latest startup venture

How Microsoft is creating new opportunities for automotive inventory ads – John Lee

Glenn Pasch on the importance of adding a digital marketing manager to your car dealership staff