Tag: Dennis Galbraith
The Glow of New Vehicle Models
New Vehicle Models Bring Attention to Showroom and Sales for All Inventory
BY DENNIS GALBRAITH
, and rightly so. It’s also critical for the dealership. When...
Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers,...
Using Customer-Centric Websites to Boost Sales
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about...