Tag: dealership
The importance of having an in-person experience in a digitized car...
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...
It is time to stop debating & hire a digital marketing...
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was...
Key security a priority in the dealership
When customers show up at a dealership for sales or service, they likely aren’t really thinking about how cars might get stolen during their...
Kerri Wise on how auto dealers can foster a more-inclusive culture
Today on CBT News, Kerri Wise joins the show to tackle some of the most pressing issues facing the retail automotive industry. Wise is...
How Stellantis is working with its dealers to overcome challenges in...
There were many lessons learned in 2020 for dealers across the country. On today’s show, CBT News host Jim Fitzpatrick is joined by David...
Will strong M&A activity continue through major auto industry changes? –...
Haig Partners is set to release its 2020 Q4 Haig Report in the near future. The report tracks trends in the retail automotive market...
How to influence dealership customers to return for service appointments
Prior to the COVID-19 pandemic, only 30% of customers surveyed by Cox Automotive stated that they’ve serviced their vehicles at the dealership in the...
Improving engagement with multichannel marketing
You may have heard that to succeed today, you need to be online. That's true, especially in the year 2021. The last year has...
Why educating customers about residual value can be a major selling...
Today on CBT News, anchor Jim Fitzpatrick is joined by Eric Ibara, Director of Residual Values for Kelley Blue Book. Ibara joins the show...
Why your BDC department should focus on developing strong customer connections...
The BDC department at the dealership plays a crucial role in the growth of the business. Today, we welcomed Sarah Vantine to the show...
