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customers

Aspects of an excellent customer experience

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One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development,...
recall

Recall repairs stand out as an opportunity for auto dealers

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According to data from CARFAX, the number of vehicles on the road with open recalls declined by 5% in 2020. However, more than 53...
dealership

Ways to effectively market your dealership

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Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it?...
distracted

Distracted driving remains an entrenched bad habit

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We are all told not to text and drive, and we should definitely wait to pick up whatever we dropped on the floors of...
data

How data is driving the next era in automotive retail

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Exiting a year of unprecedented highs and lows, the automotive industry entered 2021 with a mix of challenges and opportunities. New supply interruptions and inventory shortages...
remote

How remote work is affecting pay structures and staffing nationwide

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Prior to the pandemic economy shutdowns, less than 10% of Americans in the workforce were full-time remote workers. Virtually none of the auto retail...
car buying

The importance of having an in-person experience in a digitized car...

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With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...
digital marketing

It is time to stop debating & hire a digital marketing...

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A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was...
keys

Key security a priority in the dealership

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When customers show up at a dealership for sales or service, they likely aren’t really thinking about how cars might get stolen during their...
Kerri Wise

Kerri Wise on how auto dealers can foster a more-inclusive culture

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Today on CBT News, Kerri Wise joins the show to tackle some of the most pressing issues facing the retail automotive industry. Wise is...