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The right way to follow up a lead

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It may seem obvious, but strong body language and emphatic hand gestures mean nothing in a dealership’s follow-up sales call to a potential buyer. Whether...

How does timing help impact your sales?

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Aaron Wirtz: Timing is especially important in dealership life because we spend so much time there.  So, how does timing help impact your sales?...
rental cars

Why being where Millennials hangout (online) will benefit your dealership

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With 80% of car buyers using some form of digital technology to research their options before entering a car dealership, auto dealers face an...

How can Data help your dealership?

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https://www.cbtnews.com/can-data-help-dealership/

Tips On Getting New Families To Your Showroom

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https://www.cbtnews.com/tips-getting-new-families-showroom/

Does one price selling work for the dealer that started it?

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If someone told Jerry Mullinax Saturn invented no-haggle pricing, he would respectfully disagree. “My dad (Ed Mullinax) gets the credit for being the first guy...
auto show

As the Automotive Market Turns

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Since 2011, the automotive industry has undergone rapid growth and rapid change, with an average 8.3 percent year-over-year increase in unit sales, the loosening...

The Importance of Monitoring Lubricants

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Lifetime Fluids By Ron McElroy As poets, songwriters and authors often remind us; “Nothing lasts forever.” This is especially relevant in the automotive world.  However, recent attitudes from...

How can Google AdWords help your dealership?

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 Auto Marketing Now with Brian Pasch On this week's episode of Auto Marketing Now, Brian Pasch talks about a study about Google AdWords in the...