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SEO Weight

What is Your Dealership’s SEO Weight?

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SEO is a big part of online success even for the automotive world. It is your ticket to getting a favorable ranking from search...
Metro Detroit

Metro Detroit Dealership’s Response to Panhandler Goes Viral

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A Brighton car dealership’s bold statement toward a panhandler that is often seen outside its doors is turning heads. A red sign popped up Tuesday...
newscast

How do regulations benefit customers? | Why the Auto Retail Market...

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On today's CBT Newscast for Wednesday, June 21st, 2017: How do regulations benefit customers? Joe sits down with Steve Roenneau, VP of Compliance for EFG Companies,...
Mary Barra

Why Facebook Live should be used by your dealership

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Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live...
success

WardsAuto: A Formula for Dealership Success Despite Shrinking Margins

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We’re coming off of a few great years, so you might not feel it yet, but vehicle sales are trending downward and profit margins...
engagement

How to draw more customers to your dealership

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David continues his discussion with John Malishenko, Dir of Operations with Germain Motors, about new sales techniques to draw more customers to your dealership.
customers

Getting Customers Into the Dealership

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When you sell a customer some sort of package or maintenance, David says to make sure you do this one thing...in order to keep...
extra mile

Attracting the Sales Talent You Want at Your Dealership

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A sales position isn’t easy, so don’t settle for low-quality applicants In the 2016 NADA Dealership Workforce Study, it’s noted that sales department turnover is...
hiring

5 things to look for when hiring

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One time an SVP of Staffing for a large Silicon Valley corporation sat next to me on a discussion panel. When the moderator asked the SVP...
new car

Congrats On Your New Car! But Before You Go…

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If you’ve ever bought a car from an auto dealership, this story might ring true for you. After weeks of test driving, researching and debating...