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press release

How To Get The Most Out Of Your Dealership Press Releases

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All press release formats are basically the same, however, how the content is presented should stand out and make your company look proficient and...
SEO checklist

The Ultimate 2018 SEO Checklist for Your Dealership Website

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As a car dealer, you need to ensure your customer’s know what vehicles you currently have on your lot and if you are offering...
brand values

Benefits of a Customer’s Seal of Approval

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Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are...
mobile marketing

Mobile Marketing Opportunities For Auto Dealerships

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As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still...
buyers

How to Get Buyers to Visit Your Dealership between Purchases

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Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your...
lagging inventory

Jason Ezell: How To Eliminate Lagging Inventory

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Don’t get stuck with last year’s inventory after the first of the New Year. In this interview, Joe Gumm of CBT News speaks with Jason...
harassment

Three Ways Dealers Can Better Address Harassment in The Workplace

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In the past couple of months, it is impossible to turn on a television or surf the internet without hearing about a new harassment...
dealership competition

Three Ways to Stay Ahead of Your Competition

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Competition is the catalyst that makes the world go around. It promotes innovation, stifles complacency, and brings out the best in our businesses. However,...
health programs

Health Programs that Benefit Your Dealership

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If your employees called in sick less often, would that benefit you? What if they had more energy, especially in the last few hours...
digital marketing

Max Steckler: How do you achieve measurable results with digital marketing?

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We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit...