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automotive marketing

Why Person Is the 4th P of Automotive Marketing

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People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such...
vehicle loans

How to Handle Vehicle Loans at the Dealership

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Like it or hate it, 2017 will go down as one of the oddest automotive years on record. It was a down year, stubbornly...
compliance

Max Zanan: Why compliance is more important than ever now

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  With all the talk about margins shrinking from new car sales, your dealership should be focusing strongly on compliance this year. "It can certainly...
Beaver Toyota

How Beaver Toyota Intends to Dominate A New Market

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As any marketing manager will testify, it’s all about creating a brand. No one knows that better than Beaver Toyota, which just opened a...
execution

Execution Plan: How to Buckle Down to Achieve Your Goals

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The sales game is constantly changing. New products, marketing ideas and technology solutions continue to flow into the market, pulling dealership decision-makers in several...

Service Retention: How online culture is slowly killing your service drive...

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Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want...
Facebook

Geo-Targeting Your Audience on Facebook

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Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you...

Lotlinx Integrates with CarNow For Chat-Friendly, Conversion-Optimized VDPs

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CHICAGO -- LotLinx, the industry’s #1 Automotive AI, yesterday announced a new integration to strengthen its powerful CX-AMP Vehicle Display Page offering, a vital...
online auto sales

How to Structure your Dealership for Online Auto Sales in 2018

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Joe Gumm speaks with Mark Rikess, the President of The Rikess Group about heading into 2018 dealership structure for online auto sales. What is the...
holiday party

Tips to Host a Safe (but Fun) Holiday Party at your...

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Alcohol, food, games, gifts, decorations – too many decisions. This was supposed to be fun and easy! Here are some quick tips to make...