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online guided shopping

Online Guided Selling as a Website Strategy

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Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
AMP for email

Google’s New AMP Formats for Email and How They Could Benefit...

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Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if...
data

Unlock the Data Within Your Dealership

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The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the...
auto sales

Haig Stoddard: What Your Dealership Should Be Selling Right Now

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  Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales...
marketing

Marketing Strategy for Small Town Dealerships

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Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with...
automotive marketing

Why Person Is the 4th P of Automotive Marketing

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People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such...
vehicle loans

How to Handle Vehicle Loans at the Dealership

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Like it or hate it, 2017 will go down as one of the oddest automotive years on record. It was a down year, stubbornly...
compliance

Max Zanan: Why compliance is more important than ever now

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  With all the talk about margins shrinking from new car sales, your dealership should be focusing strongly on compliance this year. "It can certainly...
Beaver Toyota

How Beaver Toyota Intends to Dominate A New Market

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As any marketing manager will testify, it’s all about creating a brand. No one knows that better than Beaver Toyota, which just opened a...
execution

Execution Plan: How to Buckle Down to Achieve Your Goals

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The sales game is constantly changing. New products, marketing ideas and technology solutions continue to flow into the market, pulling dealership decision-makers in several...