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physical location

Why Your Physical Location Matters and How It Can Be Leveraged...

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If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line....

How Should You Be Sharing Content On Your Dealership’s Social Media...

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Sarah Epstein, Director of Social Media at Cars.com gives insight to what content you should be sharing on your dealership's social media accounts and how...
identity fraud

Are You Taking the Necessary Steps to Prevent Identity Fraud in...

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Every time we turn on the TV or log into a news app on our phones, we are reminded of how easy it is...
dealership

5 Things That Keep Buyers Out of Your Dealership

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Many career salespeople stay in the car business because they like helping people. It’s a great feeling, to help people make a major purchase...
Tariff

How Trump’s Proposed Tariff On Steel and Aluminum Could Impact the...

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The American economy is like a set of dominoes. When one industry’s financial outlook changes, it can have a far-reaching effect on other sectors....
online guided shopping

Online Guided Selling as a Website Strategy

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Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
AMP for email

Google’s New AMP Formats for Email and How They Could Benefit...

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Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if...
data

Unlock the Data Within Your Dealership

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The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the...
auto sales

Haig Stoddard: What Your Dealership Should Be Selling Right Now

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  Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales...
marketing

Marketing Strategy for Small Town Dealerships

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Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with...