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secret shoppers

What Secret Shoppers Look for at Your Dealership and How to...

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You may get a warning when a member of the corporate OEM team decides to do a walkthrough of the showroom. This scenario can...
lost customers

Best Ways To Re-Engage With Lost Customers Using Modern Methods

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Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases...
website

Is Your Dealership Website Truly User-Friendly?

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Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public...
selling process

Rethinking The Automobile Selling Process

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The auto industry has made some big changes in the way a vehicle is advertised and sold. The consumer has so much available to...
electric cars

Who’s More Afraid of EV’s: Buyers or Sellers?

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Electric vehicles should be a no-brainer for most consumers. While somewhat pricier during initial purchase, in the long run, electric cars save most drivers...
service

Should Your Dealership’s Service Department Go Mobile?

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We have all heard tale of days long ago when doctors used to make house calls. This was a common practice 50 years ago....
Car Buying

Customer Experience Must-Haves in the Car Buying Process

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Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do...
Jenell Ross

Continuing the Legacy – Jenell Ross Guides Bob Ross Auto Group...

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Bob Ross Auto Group, based in Centerville, Ohio, is a “work in progress,” according to Jenell Ross, dealer principal and daughter of founder Bob...
online financing

Online Financing – Why Customers Like it, and Why They Reward...

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It doesn’t take a survey to prove that today’s consumers want to do everything online. From food to furniture, houses and cars, shoppers like...
SAVY

Shift Your Customer’s Vehicle From Standard to Street Smart – SAVY...

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The CBT Automotive Network followed up with EasyCare and spent time with Scott Jacobsen, Director of Business Development for SAVY, to get a well-rounded update on...