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Michelli

Improve Your Employees Experiences to Enhance Your Dealership’s Success – Joseph...

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Internationally recognized speaker, author, consultant, and an expert in the area of customer experience, Joseph Michelli, is back on the CBT Automotive Network and this...
customer experience

Mapping Your Online Customer Experience

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In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the...
branding

Setting Up A Branding System For Your Dealership

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Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at...
dealership

Six Must-Have Tools on Your Dealership Website

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No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience...
customers

Four Ways to Keep in Contact with Customers Between Purchases

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You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for...
personalize

Four Ways to Personalize Your Marketing to Increase Sales at Your...

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Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions...
MILLENNIAL

Navigating The Millennial Workforce – Jeff Butler

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In order for a company to stay competitive, they need a fresh approach to compensation that reflects new values, attitudes, and lifestyles. That can...
Succession Plan

Does Your Succession Plan Reflect Your Long-term Vision? – Richard J....

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Joining the CBT Automotive Network today is keynote speaker and author, Richard J. Bryan, who reminds us that planning for the unexpected by creating a...
Steven Stauning

Using Customer Experience to Shied Your Dealership from Disruption

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When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart...
expanding

Are You Thinking About Expanding Your Franchise?

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If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of...