Tag: dealership
How to Effectively Handle Orphan Owners

On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your...
The 60 Percent: How to Fight High Dealership Turnover to Retain...
While it is true that good help is hard to find, some would argue that it is even more challenging to keep it. If...
How Well Do Your Employees Know Your Dealership’s OEM?
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position...
Want to Increase Tire Sales? Here’s How to Do it!
With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought: is there any industry Amazon founder Jeff...
Putting Your Dealership Customers To Work As Brand Ambassadors
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building....
Improve Your Employees Experiences to Enhance Your Dealership’s Success – Joseph...
Internationally recognized speaker, author, consultant, and an expert in the area of customer experience, Joseph Michelli, is back on the CBT Automotive Network and this...
Mapping Your Online Customer Experience
In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the...
Setting Up A Branding System For Your Dealership
Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at...
Six Must-Have Tools on Your Dealership Website
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience...
Four Ways to Keep in Contact with Customers Between Purchases
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for...