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MSRP

Cars continue to sell over MSRP— How long will it last?

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A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20...
service

How to get customers to come back for the first service

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had...
service

CDK Global’s Kim Saylor on how car dealers can up their...

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CDK Global has recently released data that hones in on what car dealers can do to win back and keep their service customers. On...
position zero

Why and how to pursue position zero on Google

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SERP position zero is the new target bullseye. Yes, of course, it's fair to ask, "Wait, you mean being number 1 on SERP isn't...
car buying experience

How lessons from the Armed Forces can help develop your leadership...

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about the number one organization in the world, The...
geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed...
success customer experience

7 skills you need to be an effective leader or manager...

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On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the importance of leadership. Dawson addresses the different ways you...
technicians

Three ways to improve auto technician satisfaction

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Are auto technicians happy with their jobs? Not for the most part. A recent survey shows that automotive service technicians rate their average career...

Ryan Kerrigan discusses the state of the industry and trends in...

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June numbers are officially in and the strength of used vehicles is leading to record returns on inventory. These dynamics are also affecting car...
F&I

Digital tools can’t replace your F&I manager, but they can make...

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Twenty years ago, a finance and insurance manager was one of the most respected managers in the dealership. They could make or break your...