Tag: dealership
Winning Automotive Video Strategies
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early...
The Importance of Dealership Wayfinding and Design
How does your dealership layout affect customer experience? Is the customer aware of all of the features your dealership has to offer and can...
Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team...
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way...
Five Key Stats and Takeaways from Cox Automotive’s 2019 Dealership Staffing...
On July 23, 2019, Cox Automotive released a study that offers some significant insights into the current and future hiring landscape for dealers. Cox...
How to Turn Around a Toxic Dealership Culture
Working for an automotive retailer can be both challenging and rewarding. Dealerships with a healthy company culture provide equal opportunity to interact with different...
Promote Within or Hire from the Outside: Pros and Cons
Hiring new employees and promoting others within an organization is important no matter what level they are at, but extra consideration should be given...
How to Reduce Dealership Theft Risks
Nine cars were stolen off two lots in Jacksonville, Arkansas; close to $1 million in cars were stolen from dealerships in Franklin, Tennessee; and...
Climbing the Ladder of Success in a Dealership
There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...
How to Build an Authentic Brand
What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...
Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It...
A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace...
