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video

5 Reasons Your Dealership Needs Video Now

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If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing,...
AI

AI: What Every Dealership Needs to Know About This Industry Game-Changer

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Artificial Intelligence is no longer relegated strictly to Sci-Fi movies or futuristic dreams. It doesn’t look like a silver boy-shaped robot, but AI is...
Gen Z

Does Gen Z Really Prefer to Buy Online?

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There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by...
rental

Why Your Dealership Might Consider Working with a Car Rental Company

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There are many ways used vehicles make their way to dealerships, but perhaps one of the more unique tracks is through car rental companies. ...
transition

Five Tips for Handling Internal Staff Transitions Within Your Dealership

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In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes...
board of advisors

What Can a Board of Advisors do For Your Dealership?

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When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
cash

Converting the Cash Buyer in F&I – It Could Be Easier...

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There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
website

The Importance of a Streamlined User Experience for Your Dealership’s Website

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A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
influencers

Increase Your Reach: The What, How, and Why of Leveraging Influencers...

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In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While...
hiring process

Best Practices to Remember During the Hiring Process for Your Dealership

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Few things remain unchanged as time passes. Whether they become outmoded or obsolete, there is little that hasn’t been touched by Father Time’s hands....