Tag: dealership
The Importance of a Streamlined User Experience for Your Dealership’s Website
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
Increase Your Reach: The What, How, and Why of Leveraging Influencers...
In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While...
Best Practices to Remember During the Hiring Process for Your Dealership
Few things remain unchanged as time passes. Whether they become outmoded or obsolete, there is little that hasn’t been touched by Father Time’s hands....
Modernizing Your Dealership from the Top Down
It might not look quite like a Jetson's episode, but we've arrived in the future. And though we don't have flying cars on our...
How to Turn your Detail Bay into an Alternative Revenue Stream
Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales?...
Winning Automotive Video Strategies
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early...
The Importance of Dealership Wayfinding and Design
How does your dealership layout affect customer experience? Is the customer aware of all of the features your dealership has to offer and can...
Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team...
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way...
Five Key Stats and Takeaways from Cox Automotive’s 2019 Dealership Staffing...
On July 23, 2019, Cox Automotive released a study that offers some significant insights into the current and future hiring landscape for dealers. Cox...
How to Turn Around a Toxic Dealership Culture
Working for an automotive retailer can be both challenging and rewarding. Dealerships with a healthy company culture provide equal opportunity to interact with different...
