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loyalty reward

The Benefits of a Loyalty Reward Program and Four Tips for...

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When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are...
turnover rate

Perks and Policies that Drive Retention

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Cox Automotive’s Dealership Staffing study pointed out some worrying hiring trends in the auto industry. It found a 40% overall dealership staff turnover rate,...
mobile app

Three Pros and Cons of Developing a Mobile App for Your...

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As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies...
divas

Addressing the Divas at Your Dealership

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Are there two kings in your castle? If so, you may have a diva on your hands. A diva is a salesperson in it...
video marketing

Beneficial Video Marketing Strategies For Your Dealership

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Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
financial

The 3 Financial Tools Every Dealership Needs

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Operating a dealership is fraught with challenges and obstacles that are completely out of your control.  Because of that, it’s important to control those...
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

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Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
stress

Five Things Your Dealership Can Offer to Decrease Stress-Related Turnover

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For most workers today, job-related stress is having a significant impact on how they work, and if they stay at their jobs. The American...
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

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Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
customer experience

Five Essential Customer Experience Metrics That Will Help You Retain Buyers...

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How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to...