Tag: dealership
Focusing Efforts When Developing Best Practices at Your Dealership
You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...
The Benefits of Having a Customer Education Campaign at Your Dealership
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
The Ins and Outs of Consumer Data Privacy in the Dealership
Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with...
The Benefits of a Loyalty Reward Program and Four Tips for...
When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are...
Perks and Policies that Drive Retention
Cox Automotive’s Dealership Staffing study pointed out some worrying hiring trends in the auto industry. It found a 40% overall dealership staff turnover rate,...
Three Pros and Cons of Developing a Mobile App for Your...
As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies...
Addressing the Divas at Your Dealership
Are there two kings in your castle? If so, you may have a diva on your hands. A diva is a salesperson in it...
Beneficial Video Marketing Strategies For Your Dealership
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
The 3 Financial Tools Every Dealership Needs
Operating a dealership is fraught with challenges and obstacles that are completely out of your control. Because of that, it’s important to control those...
5 Tips and Strategies for an Effective Service Department Mentoring Program
Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
