Tag: dealership
How Social Media Influencers Are Changing the Auto Industry
As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center....
5 Unethical F&I Practices That Could Sink Your Dealership
It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
Four Ways Your Dealership Can Use a Sales Funnel
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...
Using Social Media to Recruit Top Dealership Talent
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager...
Winter Preparedness: What Should Your Dealership Offer?
Winter is coming. It may have already started to hit in some parts of the country. Where I come from, we often joke (at...
Reducing Distractions and Procrastination for Your Dealership Employees
Distractions and procrastination can eat away at vast chunks of time and resources at a dealership. Eliminating them is essential to creating a positive,...
How Your Dealership Can Best Utilize its DMS
A car dealer’s DMS system, or Dealer Management System, is a treasure trove. In its seemingly limitless functions, personnel make the cogs of the...
Delivering Convenience and Consistency as Part of the Dealership Experience
Often what makes one dealership stand out from the others is not their product but their service. In today's world of individualized marketing, customers...
Dealership Social Media Marketing: Four Questions to Determine if a Social...
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything...
Producing a Quality Video for the Customer at Your Dealership
On this week's episode of Kain & Co., David Kain goes over some of the finer details of producing a quality video for your...
