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price

Earn Car Buyer Trust: Brand Your Price

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Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of...
websites

Want More Leads? Give Your Guests a Nudge

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Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be.  There are...
in the dark

Keep ’em in the Dark!

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For years now, we’ve been operating under the dangerous assumption that keeping our sales staff in the dark will somehow protect the “sacred cow.” Dumbing...
sales meetings

Making Sales Meetings Productive

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As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the...
maintenance

Is Factory Maintenance Effecting Hours Per RO?

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With all the technical innovations now available in the modern automobile, it stands to reason there would be a corresponding effect on the maintenance...
website

Changing your Website? Here’s What You’ll Need From Start to Sale

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There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
education

The True Cost of Education For Your Team

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In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
communicator

Becoming a Master Communicator

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Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
dealers

The New Normal: Turning Good Dealers Into Great Dealers

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Going from good to great requires building a customer-centric dealership organization.  Customer-centricity is a requirement for the New Normal, which is critical to improving...
business

So You Want to Sell Your Business

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If you have read and acted upon the first two installments of this Client Alert series, you know the reasons why you have decided...