Tag: dealership
Earn Car Buyer Trust: Brand Your Price
Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of...
Want More Leads? Give Your Guests a Nudge
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are...
Keep ’em in the Dark!
For years now, we’ve been operating under the dangerous assumption that keeping our sales staff in the dark will somehow protect the “sacred cow.”
Dumbing...
Making Sales Meetings Productive
As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the...
Is Factory Maintenance Effecting Hours Per RO?
With all the technical innovations now available in the modern automobile, it stands to reason there would be a corresponding effect on the maintenance...
Changing your Website? Here’s What You’ll Need From Start to Sale
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
The True Cost of Education For Your Team
In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
Becoming a Master Communicator
Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
The New Normal: Turning Good Dealers Into Great Dealers
Going from good to great requires building a customer-centric dealership organization. Customer-centricity is a requirement for the New Normal, which is critical to improving...
So You Want to Sell Your Business
If you have read and acted upon the first two installments of this Client Alert series, you know the reasons why you have decided...