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lead generation

Lead Generation Equals Dollar Creation

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On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...
Proactive Dealer Solutions

Effectively Identify and Quantify Missed Opportunities in Your Service Drive –...

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In this interview with Lawson Owen, managing partner at Proactive Dealer Solutions, Jim and Lawson discuss how they bring a proactive approach to your...
TrueCar

How TrueCar’s Re-Brand Affects Dealers and Car Buyers – Kerri Wise,...

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In this segment, Kerri Wise, TrueCar's Vice President of Industry Relations and Education, and Jim discuss TrueCar's recent re-brand and how that will ultimately...
automotive marketing

4 Steps to Transform Your Marketing Strategies

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Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be...
conflict

6 Strategies to Manage Conflict and Improve Working Relationships

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Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...
digital

Your Top Digital Strategy for 2020 is in the Dealership

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Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new...
site

Tips to Turn Views Into Sales

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Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are...
social selling

Social Selling: You Can Post, But You Can’t Hide!

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We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...
profitability

Pillars Of Increased Performance And Profitability

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Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...
service

Building A Vibrant Service Department

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Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...