Tag: dealership
The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson,...
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it...
How to Incorporate Charity and Community Give-Back into Your Dealership Branding
In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...
Effectively Manage Your Internet Leads with These Proven Strategies
Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
How to Help a Defensive Customer
On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so...
Lead Generation Equals Dollar Creation
On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...
Effectively Identify and Quantify Missed Opportunities in Your Service Drive –...
In this interview with Lawson Owen, managing partner at Proactive Dealer Solutions, Jim and Lawson discuss how they bring a proactive approach to your...
How TrueCar’s Re-Brand Affects Dealers and Car Buyers – Kerri Wise,...
In this segment, Kerri Wise, TrueCar's Vice President of Industry Relations and Education, and Jim discuss TrueCar's recent re-brand and how that will ultimately...
4 Steps to Transform Your Marketing Strategies
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be...
6 Strategies to Manage Conflict and Improve Working Relationships
Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...
