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language

Adjusting Your Language for the Customer

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 On this week's episode of On the Mark, Mark Tewart talks about the power of language and how it can both help and hurt...
database

Creating a Personal Database as a Salesperson

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 On this week's episode of Kain & Co., David Kain talks about personal business development and how creating your own database of customer information...
hearing protection

Tips to Protect Hearing at the Dealership

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World Hearing Awareness Day is March 3 each year, a day to raise public awareness on how to prevent deafness and hearing loss as...
gratitude

Expressing Your Gratitude in the Dealership

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Do you express your gratitude to the other departments at your dealership? On today's Tip of the Day, Adam Marburger talks about getting everybody...
successful

CRM Managers, BDRs, and How to Be Successful

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On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...
Jonathan Thompson

The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson,...

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Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it...
charity

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

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In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

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Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
language

Using the Right Language When Speaking to the Customer

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Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
defensive

How to Help a Defensive Customer

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On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so...