Tag: dealership
Tips to enhance the trade-in appraisal process
In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16...
Marketing during COVID-19: Five examples of advertising to customers
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can...
New study shows consumers’ motives for dealership service, key marketing tactics
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...
How the As-a-Service Revolution empowers dealerships to be more efficient
While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage...
Tips to optimize customer engagement in the pandemic and beyond
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It...
Connected cars and OTAs: What are the pros and cons for...
Who knew we would be living in a time when cars began to act like computers? Today's cars are connected in ways that we...
How dealers can compete with the aftermarket
In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an...
Want to increase productivity, morale, and cost savings? Try a wellness...
Health and wellness are established buzzwords in today's workplace. They may seem like a standard checkbox on the company's list of activities and programs...
Why video marketing should be in your dealership marketing strategy
For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing...
How dealers can improve their BDC processes
With many dealerships bringing back furloughed sales and fixed ops employees, it's a good time to remind ourselves that fixed operations are important to...
