Tag: dealership

Hiring and holding onto female employees isn't just about diversifying a dealership's staff or appealing to female buyers. Evidence has repeatedly shown that including women at all levels...

Things were looking rather bleak for the buy/sell market earlier in 2020 when factories, supply chains, and dealerships were shuttered, but the auto industry...

The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety...

There are some decisions to be made regarding dealership concierge services, especially if the COVID limitations from 2020 carry deep into 2021. Currently, most...

The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose...

Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know...

Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You...

In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16...

Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can...

A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...