Tag: dealership
The benefits of continuing concierge services after COVID
There are some decisions to be made regarding dealership concierge services, especially if the COVID limitations from 2020 carry deep into 2021. Currently, most...
Geofencing: The Marketing Technique Other Dealers Use Against You
The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose...
Tips for working with subprime customers today
Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know...
Top 3 social media platforms your dealership should actually use
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You...
Tips to enhance the trade-in appraisal process
In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16...
Marketing during COVID-19: Five examples of advertising to customers
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can...
New study shows consumers’ motives for dealership service, key marketing tactics
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...
How the As-a-Service Revolution empowers dealerships to be more efficient
While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage...
Tips to optimize customer engagement in the pandemic and beyond
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It...
Connected cars and OTAs: What are the pros and cons for...
Who knew we would be living in a time when cars began to act like computers? Today's cars are connected in ways that we...
