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holiday season

Five Ways Your Dealership Team Can Use the Holiday Season to...

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The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals...
sales

Sales advice to end 2020 on a high note

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The year 2020 has undoubtedly been a volatile, erratic one for sales across most industries, including the auto world. The COVID-19 pandemic saw shutdowns...
fraud

What is your top fraud concern in a COVID environment?

Masks are on at dealerships nationwide, and not just in terms of PPE. For automotive dealers working hard to restart and gain momentum during...
female

How dealers can attract and retain female staff

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Hiring and holding onto female employees isn't just about diversifying a dealership's staff or appealing to female buyers. Evidence has repeatedly shown that including women at all levels...
dealer

Busy third quarter for dealer acquisitions

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Things were looking rather bleak for the buy/sell market earlier in 2020 when factories, supply chains, and dealerships were shuttered, but the auto industry...
auto loans

Online auto loans are on the rise. What does this mean...

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The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety...
concierge

The benefits of continuing concierge services after COVID

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There are some decisions to be made regarding dealership concierge services, especially if the COVID limitations from 2020 carry deep into 2021. Currently, most...
geofencing

Geofencing: The Marketing Technique Other Dealers Use Against You

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The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose...
subprime

Tips for working with subprime customers today

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Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know...
platforms

Top 3 social media platforms your dealership should actually use

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Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You...