Tag: dealership best practices
Virtual tours and contactless delivery: how to embrace digital retailing
COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for...
Attracting first-time car buyers: How to understand the needs of younger...
First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation...
Car sales tips: The most effective ways to simplify closing the...
Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or...
Car sales tips: Converting aggressive prospects into paying customers
As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get...
Best practices: Prospecting inbound and outbound sales leads
Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the...
9 of the latest trends in automotive email marketing for 2023
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay...
8 tips to revamp your dealership ad designs for today’s modern...
You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report...
5 unique customer experience best practices to try this year
Customer experience is the number one brand differentiator. It is the holistic perception of customers and their interactions with an organization and its products and services...
Why career development plans are crucial for staff retention
The ultimate goal of most job seekers is not only to land employment but to find jobs that can be made into careers. Similarly,...