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Customers are ready for digital retailing experiences, partly due to the disruption by COVID-19 and technological advancements.

Virtual tours and contactless delivery: how to embrace digital retailing

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COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for...
Car buying demographics in the U.S. are evolving, and attracting first-time car buyers, particularly millennials, is increasingly important.

Attracting first-time car buyers: How to understand the needs of younger...

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First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation...
A keen salesperson will know that closing the sale isn’t a one-size-fits-all situation. Here are some approaches to consider.

Car sales tips: The most effective ways to simplify closing the...

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Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or...

Car sales tips: Converting aggressive prospects into paying customers

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As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get...
Successful salespeople blend the right amount of prospecting and developing their skills on the phone, email, and in-person.

Best practices: Prospecting inbound and outbound sales leads

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Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the...
By incorporating these nine trends into their email marketing strategies, dealerships can effectively engage customers and drive sales.

9 of the latest trends in automotive email marketing for 2023

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As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay...
Graphic designer sketching new ad designs on tablet.

8 tips to revamp your dealership ad designs for today’s modern...

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You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report...
Mature salesman delivering an excellent customer experience to a man and woman in car dealership showroom.

5 unique customer experience best practices to try this year

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Customer experience is the number one brand differentiator. It is the holistic perception of customers and their interactions with an organization and its products and services...
Auto dealership employees discuss career development plan

Why career development plans are crucial for staff retention

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The ultimate goal of most job seekers is not only to land employment but to find jobs that can be made into careers. Similarly,...