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How to build a culture of accountability in your dealership

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Building a culture of accountability in any business is not easy, but it is critical for the success of teams, including those within dealerships....
A dealership evaluation is a preventive exercise that allows you to analyze the areas of improvement and the good practices of your dealership.

Why wait? How evaluating your dealership can help your business

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We all know someone who waited until the last minute to get a service they needed: car insurance, that warrantee on their largest appliance,...
With a little preparedness, your sales team will be able to help these new customers get into the perfect EV to suit their needs.

How to answer top EV FAQs this season at your dealership

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It's a new car-buying season, and many new car buyers want to take advantage of the federal government's electric vehicle tax incentives. With many...
Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

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The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
CDK Global's 2023 Trendsetter’s Guide to Automotive Retail explores what these forward-thinking dealers use to stay ahead of the game.

Why auto industry trendsetters are focused on these 3 things

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The 19th-century proverb, “The more things change, the more they stay the same,” couldn’t be more appropriate for today’s car dealers. People still purchase...
The best salespeople develop rapport with the customer and help the customer understand the vehicle's value without talking about price.

How to win over a customer who is fixated on price

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It's no secret that prices are certainly a focus of customers who come into your dealership. Amongst many other parts of car shopping that...
There are digital tools for every process or function you at your dealership. However, it's crucial to ensure they are worth the investment.

5 digital tools every modern dealership needs to drive sales success

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Adding new digital tools to your dealership strategy mix can feel overwhelming and time-consuming. Things like price constraints, learning curves, and whether or not...
There’s more to social media than Instagram, Twitter, and TikTok. Platforms like Facebook, Reddit, and Quora also have groups ideal for social selling.

4 worthwhile social selling methods for dealership sales staff

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While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true...
With some forethought and customer insight, ethical upselling can be used to reinforce trust and confidence in the dealership.

Upselling with integrity: building trust and value for long-term customer loyalty

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Upselling is a crucial strategy for improving the bottom line of every deal, but how sales staff approach this essential task can make all...

How to create a welcoming and inclusive environment for female and...

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The automotive­ industry is predominantly controlled by a particular de­mographic: white and male. Unfortunately, this has cre­ated an intimidating or even unwe­lcoming environment for...