Tag: dealers
Demand More from Your Ad Agency Partners
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales...
Meet David Lewis: Creating Change, Fun and Sales
Spend an hour at a David Lewis training session and you ask the same question as all the other attendees: Where have you been?
Yes,...
Frank Lopes: What dealers want from vendors
At a recent auto retail digital conference, Frank J. Lopes, VP of FB Digital at Forrest & Blake Marketing and Advertising, was the keynote...
William Wallace: Why dealers are an important piece of eVehicle future
When customers have issues with their vehicles, they go to the dealership to fix it. So where is the automaker's responsibility, especially when it...
Bill Wittenmyer on Recruitment, Creating the right culture, and Prospecting
As a car dealer, unless you're wearing a shirt or hat out in public advertising your store, it's hard for some people to actually...
What dealers can do better
Alan Ram talks to CBT News about why you don't need more people, you just need your people to do more.
Dodge to Dealers: “No Markup on Demon”
With 840 supercharged horsepower, the 2018 Dodge Challenger SRT Demon can burn through a quarter-mile in a Guinness-record 9.65 seconds. Today, Dodge announced a novel...
How Technology is Changing the Auto Industry
CBT's Joe Gumm sits down with Michael Buhr, CEO of Filld, to discuss how technology is changing the automotive industry.
MIT Study: Dealers aren’t keeping up with technological advances
In a study performed earlier this year, M.I.T.'s Age Lab revealed that the dealership employees researchers spoke with "were woefully unprepared to educate prospective...
Mary Barra discusses the future of the auto business
Economic Club president, David Rubinstein, recently sat down with Mary Barra, CEO of General Motors. Watch the interview from the Economic Club of Washington, D.C.
