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dealer

Dealer sentiment acknowledges both slow downs and bright spots in Q4

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Earlier this week, Cox Automotive released their Dealer Sentiment Index report and survey results for Q4. The study showcased responses from 1,077 auto dealers, which were...
Toyota

‘Rent a Toyota’ re-launches to dealers nationwide, powered by Dealerware

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Bucking the traditional dealership model, Toyota Motor North America is re-launching a consumer-direct vehicle rental program for its dealers powered by Dealerware. Known simply...
digital retailing

Facebook and PureCars study reveals value of digital retailing for dealers

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These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how...
auto loans

Online auto loans are on the rise. What does this mean...

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The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety...
geofencing

Geofencing: The Marketing Technique Other Dealers Use Against You

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The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose...
service

New study shows consumers’ motives for dealership service, key marketing tactics

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A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...
Black Friday

Lower volume, higher profits the name of the game for dealers...

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In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous...
marketing

Automotive marketing study reveals two marketing techniques that boost sales by...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company,...
OTAs

Connected cars and OTAs: What are the pros and cons for...

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Who knew we would be living in a time when cars began to act like computers? Today's cars are connected in ways that we...
inventory

Used car industry seeing more inventory, all-time high prices

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Customers have more choice and dealers have more to offer shoppers in the used car market, according to vAuto Available Inventory. Used cars have...