Tag: dealers
How to effectively prepare your website for emerging EV retailing
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy...
2 emerging buyer personas that auto marketers should keep an eye...
The past few years in the retail automotive space have been filled with uncertainty for many dealers, but experts are saying that despite this...
Strengthen car shopper confidence with transparent penny-perfect payments
The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
The most important thing car dealers should do in today’s marketplace...
What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
Dealer Advantage: Looking back at 3 key areas car dealers should...
In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive re-visits three best practices car dealers implemented last...
Is low inventory messing up your dealership’s website experience?
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses website design and the impact...
How car dealers can better source used car inventory in 2022
Dealerships faced major headwinds in 2021 as an anticipated shortage of critical vehicle components like semiconductor chips put the brakes on new car production....
What can the auto industry do about incoming OEM digital retailing...
On the latest episode of Auto Marketing Now, host Brian Pasch tackles the latest updates in OEM digital retailing programs and the mandates that...
3 proven and time-tested tips to get the most out of...
On the latest edition of Straight to the Point, host Frank J. Lopes asks the question, are you prepared for 'Golden Week?'
The holiday season is...
Bloomberg’s Kevin Tynan shares his auto industry predictions for 2022
Much has taken place throughout the past year in retail automotive; from record acquisitions to the continued 'chip-demic'. Throughout it all, dealers have remained...
