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Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

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The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
online

Where to focus the online journey for pickup truck buyers

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Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set...
Pasch

Brian Pasch addresses the digital marketing challenges car dealers are facing...

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How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies,...
newscast

Connecting with Your Customers Instantly Has Become a Vital Factor for...

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 With the variety of ways to connect with customers, on a multitude of platforms, data is showing a strong pull to the growing appeal...

Drive Motors Hires Former Showroom Logic Chief Strategy Officer as SVP...

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SAN FRANCISCO -- Drive Motors, which builds ecommerce solutions for car dealerships, announced today that Matt Weinberg will be joining the team as Senior Vice...