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Explore the evolving car buying process: blending digital strategies with tradition, emphasizing customer experience and human touch.

Modernizing the car buying process in a tech-driven world

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As technology continues to push boundaries and redefine norms, it's essential to understand where the industry stands and where it's headed. According to a...

Dealer Forward: how technology is optimizing the service department workflow

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The emergence of new technologies and car buyer preferences has created new ways to improve service department profitability, but what tools should dealers choose?...
technology

Unlock profitability and improve operations with flexible technology partners

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Welcome to another edition of our Dealer Forward video series with Cox Automotive, where we talk about some of the most challenging issues affecting...
service lane

Get more cars through the service lane and max out shop...

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Welcome to the latest edition of Dealer Forward, an ongoing video series that focuses on the solutions and strategies car dealers are using to...

Beyond the Lead: Executing a complete retail strategy

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Welcome to this latest edition of Dealer Forward, an ongoing video series that focuses on the solutions and strategies car dealers are using to...
engagement

Dealer Forward: Personalizing Engagement – Everywhere

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Welcome to the special marketing edition of Dealer Forward: Reimagining Retail for the Automotive Industry Segment - Powering personalized experiences. In today’s episode, Katie...

Dealer Forward: Tips to take into 2021

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Welcome to the special highlights of 2020 edition of Dealer Forward. This series has focused on all of the ways dealerships have successfully used...

Dealer Forward – Digital Selling Edition: Embracing Strategies to Meet Customer...

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Welcome to the special digital selling edition of Dealer Forward. Throughout the course of this series, we've seen customer preferences continue to evolve, and...
marketing

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

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Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences....
Dealer Forward

Dealer Forward – Silver Linings: Dealer Roundtable of Marketing, Fixed Operations,...

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  Welcome to another episode of Dealer Forward. Today’s panel discussion covers the Cox Automotive Marketing, Fixed Ops, and Sales Dealer Playbooks, and examines real...